HGStreet

Concept

Reimagining the fabric that defines contemporary Indian youth culture and creativity

The festival is a showcase of India’s burgeoning sub-cultures under one big showcase bringing together creativity, music, arts, hip-hop, dance, streetwear, fashion, e-sports, talks, pop-up stores, showcases, exhibitions, conversations, workshops & more.

The festival will weave the hottest local and international talent across culture, music, street art, design, urban sports, education, innovation, technology and much more together to reimagine the fabric that defines contemporary Indian youth culture and creativity. It’s a space where the creative & culture industry can exchange ideas with the energy of the next-generation talent.

Read more on the HGStreet website.

strategy

#HGStreet is going to be a mecca of various experiences like Brand Labs, Exclusive Drops, Global Collaborations, Sneakers & Streetwear, Vintage Markets, 3 – Music Stages, Workshops, Listening Sessions, Panels, E-sports, Skateboarding, BMX, Rap & Dance, Battles, Graffiti, Beat Boxing, Exhibitions (Global & Local), Screenings, Mixology, Custom Cocktails, Premium Food Pop-Ups & a lot more.

Watch what went down in the last edition here.

Execution

This festival will be power-packed with

– 6 Brand Labs

– 4 Global Showcases

– 28 Performances

– 15 Workshops

– 10 Panels

– 25+ Pop-Ups

– 3 Photo & Art Exhibitions

– 2 After parties.