HG Academy

Concept

At a time where our physical spaces are confined and movement is stifled, the only constant in our lives is our own creativity. For a while, we, at Homegrown have been toying with the idea of evolving our platform into space that inspires generations to believe that their career paths are not limited to those shaped by our society, and that there is a world out there that where creative industries are thriving. Our sole motivation behind this attempt is to shift the needle in the Indian creative industries.

Homegrown as a brand has always stood for responding to the Indian youth’s needs, and to this end, we bring to you HG Academy, to teach you everything your school didn’t. As we spend our days inside our homes and within ourselves, HGAcademy with its commune of creative thought leaders and pioneers will teach you the basics that you might not get access to elsewhere. We hope for it to evolve into a culture of creation, collaboration, discovery through exchange of thoughts & ideas.

HG Academy focuses on connecting India’s leading innovators & creators with consumers to hone their skills, find solutions to solve problems & create new formats of learning both online & offline.

This IP will be served to audiences using a digital content platform with year long festivals taking place digitally and also travel to over 50+ colleges and universities & key urban cities for various programs offline. 2020 saw over 60+ digital workshops/masterclasses take place with partners like HP & Pearl Academy University.

strategy

Execution