Puma Run the streets


Through this campaign we wanted to focus on real hustlers of India who run the streets. We selected. The idea was to have 6 faces who will lead and drive conversation around the entire campaign.



In the first month of the campaign the focus was on building curiosity around the 6 faces of the campaign plus kickstart the kickstart the conversation around the marquee event in September through a video. The final event in September was where the 6 faces would be revealed who would then lead the conversation.


The idea of the day phase was to bring more people into the fold and give them a glimpse into what’s happening in the emerging technology and the creativity industry. We curated a series of workshops with artists like Sanaya (Musician- Sandunes) , Arsh Sayed (Photographer) , Adrita Das(Artist) , Tejas Nair(Musician- SPRYK), Reema Sengupta (Founder of Catnip), Sid Vashi (Musician) and Akash Bhatia (Videographer)

We also curated panels around topics like ‘A new wave of education in creative industries’ & ‘Building creative industries’

Part 2 of the event was focussed around the India RTS campaign and also revealing the 5 faces of the campaign. The night also saw a surprise performance by one of the faces of the campaign Prabh deep Sagar plus performances by 5 DJ’S- Veer, DJ MO City, KumaiL, Folic State and Arsh & Potter.