&PriveHD – Women’s Day Video

Concept

“I am not a female racer. I am a racer. Once the helmet comes on, who knows who’s a girl and who’s a boy?”

Homegrown in collaboration with &PriveHD brings a conversation between 2 Indian motorsport athletes – Mira Erda, the first Indian woman to race in the Euro JK series and one of two qualifiers from India to participate in the trials of the inaugural W Series and motorcycle racer Priyanka Kochhar.

140+
Brands
80+
Events
400+
Campaigns

strategy

Execution