Nike Dunk Sky Hi
Concept
To launch the Nike Dunk Sky Hi to a women-centric audience to drop heels for sneakers. Since sneakers were never really associated with a fashionable edge.
strategy
To take the Nike Dunk Sky Hi to the masses, we activated influencers with a voice in the fashion and lifestyle industries . 5 fashion bloggers, 5 fashion photographers, 3 models and one fashion student came together toexecute their take on the malleable Nike Dunks, each one bringing forward their own sense of style.
The mass appeal of the content was so grand, that post the activation of the content —- a designer at Lakme Fashion Week India, approached Nike to use the Dunks as part of the runway show.
Execution
– Introduced the ‘fashionable’ side of sneakers to Mumbai.
– The experience was accompanied by content that was leveraged pre, post and during the event.
– The event saw a first ever culmination of influencers in the fashion sphere coming together to highlight the Nike Dunk Sky Hi’s.
– Resulted in the addition of Nike Dunk Sky Hi’s in the Lakme Fashion Week, India.
– Social media platforms were also leveraged to add digital legs to the experience.