Nike #BleedBlue Installation
Concept
Homegrown has worked with Nike on over 20+ campaigns and helped launch Nike Sportswear in the country. Moving back to the field, we were commissioned to launch the new Nike Indian Cricket Jersey as part of the #BleedBlue campaign, which saw us partner with artists like Sameer Kulavoor for a limited edition jersey package for seeding going to over 200+ key culture & sports tastemakers.
strategy
The campaign culminated with a launch of the Indian Cricket Jersey lifesize installation conceptualised by Homegrown & Artist Tyrell Valladares, which was revealed in Mumbai’s biggest art & culture gathering – The Kala Ghoda Art Festival.
Execution