Hoegaarden: #SavourTheMoment Brunches
Concept
To introduce Hoegaarden brunches to the country. We brought the brunches to three key cities : Mumbai, Delhi and Bangalore.
strategy
To introduce Hoegaarden brunches to the country. We brought the brunches to three key cities : Mumbai, Delhi and Bangalore.
We hosted a sit-down community style brunches with an overarching theme of ‘Savour the Moment’. The brunches were curated for female tastemakers belonging to varied lifestyle spaces.
The delectable meal and accompanying cocktails were crafted by taking inspiration from the ingredients and history of Hoegaarden. This, in turn, lead to the creation of online content highlighting the culinary pairings and brand identity of Hoegaarden.
Execution
Collaborating with renowned chefs and mixologist Ami Shroff, the experience helped highlight the wholesome nature of Hoegaarden.
– The experience was accompanied by content that was leveraged pre, post and during the event.
– Each brunch saw 40 handpicked tastemakers engaged in a holistic Hoegaarden culinary experience.
– Social media platforms were also leveraged to add digital legs to the experience.
– Helped Hoegaarden tap into a target audience, and lift off brand consciousness.
The content created was, consequently, also leveraged on Hoegaarden’s global platform.