HG Circus
Concept
The concept of the Homegrown Circus drives from the mundanity of the nightlife of the country. To move away from DJ focused events to a more holistic experiential events, Homegrown started the HG Circus property.
strategy
The HG Circus is a collaboration with the Social Offline group, one of the biggest chain of restaurants and bars in the country that appeal to the contemporary urban Indian youth. The events were held once a month to retain novelty and interesting themes were the highlight of every party to truly create an experience.
Execution
The first Thursday of every month, patrons of the HG Circus, the mad, the unconfined, the ones with the need to fly rather than stroll through life would see their favourite venue transformed with the theme for the night- be it a 90’s back to school edition or the Halloween Special: The Homegrown Freakshow. Each edition saw the venue dressed up to suit the event, music to go with the theme and special additions like Halloween special cocktails to create a night that you would never forget (or remember?)