HDFC LIFE Memory Project – Series 1

Concept

#TheMemoryProject: “Remembering You On Your 31st Birthday.” Tanvi lost her husband Prasad a few years back on an ordinary day, in an unexpected minute. This is their story.

Powered by HDFC Life, The Memory Project is a collection of stories about love, loss, and nostalgia. What began as a digital campaign with documentary-style videos then culminated into an on-ground even. In remembering the ones we have loved and lost, there is a solace to be found in the objects they leave behind—and this campaign and event was a collection of such objects.

#TheMemoryProject: “Remembering The Legacy You Left Behind.” Huma and Vikram’s mother, Yamin Hazarika, who was the first female Assamese cop and a highly decorated officer in the Delhi police. They lost her in 1999 to leukemia. This is their story.

Powered by HDFC Life, The Memory Project is a collection of stories about love, loss, and nostalgia. What began as a digital campaign with documentary-style videos then culminated into an on-ground event. In remembering the ones we have loved and lost, there is a solace to be found in the objects they leave behind—and this campaign and event was a collection of such objects.

140+
Brands
80+
Events
400+
Campaigns

strategy

Execution