Corona Sunsets Party
Concept
Sunsets are probably the most shared and visceral experience the world has to offer and Corona revels in that unexplainable mood-shift between day and night during those pink and blue moments. To best capture the idea of the “mood shift”, we hosted a Corona Sunsets party that encapsulates the space between the stress of work to complete catharsis of a night.
strategy
With the visit of the board members of AbInbev to realise the market opportunities in India for their key brands, Homegrown conceptualised and executed key events that played a two part role;
– Introduced the brand to the right audience who will go on to further consume the product.
– Help the company realise the market their brand has in the country and the possibilities for the same
To introduce Corona to the country and help realise the market opportunities for the brand, AbInBev in India, we hosted a Corona Sunsets party that helped best gauge the possibilities of the brand in India.
Execution
Homegrown conceptualised and executed a Corona Sunsets event on the rooftop bar of one of the city’s top hotels where the skyline and the sunset added to the beauty of the entire event. To help guests truly reach catharsis after a hectic day at work, with Corona being that icy cherry on top, the event engaged the five senses to wholly embody the personality that is Corona through multiple touch points.
With beach inspired decor, a citrus scented space welcomed the guests to the urban oasis. The event featured a special mixology bar with signature Corona cocktails to sip on while one lazily swayed to the laid back sundowner themed tunes for the evening.