A Casa Bacardi experience is synonymous with letting go of all inhibitions and being transported into the Caribbean way of life all while encapsulating the manifestation of #DoWhatMovesYou.
Our idea was to recreate this vision, piece by piece, through a harmonious concoction of sights, sounds, colours and smell. In its first two initial chapters, Casa Bacardi launched in India with a free-spirited curtain raise at mumbai and maintained it’s tempo in it’s Bengaluru edition.
Our strategy was to create a space that instantly transported each attendee to a care-free space, bringing alive the Caribbean roots of the brand through the ambience with the decor & detailing, music and food and most of all, the Bacardi cocktails. The idea was to ensure that every curated aspect played a part in invoking those emotions and played out it’s purpose in the context of the world we were trying to create.
We wanted to create an ideal day to night transition, with the experiences of mixology, beat-making workshop, exclusive one on one with Ritviz and the pop-ups kicking off the afternoon – with over 580+ attendees learning mixology by Bacardi ambassadors and 80+ learning the skills of beat-making from Sickflip. As the sun set, the energy exuded by General Zooz and Ms. Sheriff’s joyous guidance of making everyone move, both dancers and non-dancers – the dance hall workshop served as the perfect catalyst to turn up the energy and get everyone moving.
The La Cantina by Nomada, serving BBQ ribs and tacos along with the exclusive Coco Loco stand, serving coconut water with a dash of Bacardi rum added to the experience.
Mumbai In Numbers: 200 year old bungalow | 9 hours | 2 stages | 2400+ attendees | 6 artists x 3 workshops x 4 pop-ups.
Artists: Spindoctor | Leandro | Sickflip | G Shez | Sindhi Curry | Emanuel
Pop Ups: Issavibe | Jaywalking | Boheco | Bodements |
The beautiful Bohemian house was transformed into a space of vibrance with lush greens, vintage detailing – From small vintage tin boxes to exotic greens, coco loco carts to wick seating and massive arm chairs – each element & color scheme was picked keeping in mind the tone, identity and spirit of the event.
Bringing our travelling workshops to Bengaluru as well, the beat-making, mixology and dance-hall were received with equal enthusiasm and excitement, with over 1400+ pre-registrations. The La Cantina by Chinita served authentic mexican for all attendees.
Bengaluru in numbers: 50 year old cultural hub in the heart of the city | 1800+ attendees | 5 artists x 3 workshops x 6 popups | 1 afterparty
Artists: Aishwarya Suresh x Clinton D’suza | Robby | Kampai | Sickflip
Pop Ups: Grandmama would approve | Korra | Less | Capul | A Lot Studio