Bacardi Halloween
Concept
For the 2019 edition of Bacardi Experience’s #NightOfTheBat, we went with a theme of ‘The CarnEvil Of Horrors’.
A seemingly abandoned circus carnival has appeared out of thin air, right in the midst of the bustling city. With strange loopy characters about, the carnevil will send a chill down your spine, while you cool your gullet with a swing of Bacardi rum. A party of the undead, brimming with delectable cocktails, abandoned dancing, curious sideshows and magnificent performances!
strategy
For many, the Halloween weekend in India seldom translates to anything more than heading out to the usual bar donned in devil horns to meet the usual faces. But we wanted to change that. With 18,000 sq. ft of an abandoned warehouse for play, we hosted India’s largest warehouse Halloween party to create unique experiences that made the night unforgettable for all attendees.
Execution
18,000 sq ft of an abandoned warehouse | 2500+ attendees | Carnevil Acts | Exclusive Drag Performance | 5 Music Acts | Carnival cocktails & food.
Artists: Rodali | Febby Momma | DJ Karma | Nash | JD from Gully Gang | surprise performance by Divine
Upon entry, attendees were instantly immersed in a true manifestation of the carnevil of horrors – greeted by red and white canopies, characters from the horror carnevil, a special glitter photobooth and bloodied cocktails, all overlooked by the giant bat donned behind the main stage and 2 pop-up performance arenas.
The night garnered 1200 mentions on social media | 1 Million+ views across social media channels | A total reach of 6.7 Million.