Adidas ZX Flux
Concept
Adidas ZX Flux was the first 360 degree approach launch for a sneaker line playing around the concept of ‘Infinite Possibilities’
strategy
For adidas ZX Flux ‘Infinite Possibilities’ we looked at pushing out strong narratives through content, tastemaker marketing and a on-ground launch event. We profiled leaders in spaces of design, art, culture. The idea was to create narratives from video series to lookbook that ultimately lead to the launch of the shoes at Todi Mills Social with a massive art exhibition with 12-15 artists and installations.
Execution
To build up to the launch we worked on a video series showcasing ‘Infinite Possibilities’ with artists like Jezreel Nathan & Founders of Wolves visuals Jash Reen & Joshua D’mello. We also curated a fashion lookbook showcasing different ways the ZX Flux can be styled with the rest of adidas athleisure clothing. The day of the event at Todi Mills Social saw the display of the lookbook as well as art exhibition by various local artists like Aniruddh | Jeff | Jezreel | Kunel | Maker’s Asylum | Rae Zachariah | Seher Khan | Tony Kordolia across India defining ‘Infinite Possibilities’. The night ended with Steve, Kumail, and Arman giving us the best soundtrack to groove to, and Wolves Visuals for literally breathing life into the visuals created that night.