Adidas wanted us to come up with something to unleash creativity in fitness. To embody this thought, Homegrown conceptualised and executed a fun and creative fitness event by the beach. We want to break through the idea of fitness simply being a challenging physical activity. Is there anything better than fitness by the beach? We didn’t think so either. Yoga mats at the ready, a large trampoline to match that soaring adrenaline, fuel bar that had everyone on their toes with a gourmet spin on the good old healthy standby’s, coconut water that quenched thirst in the most satisfying way and women in all their glory ready to get their game face on – We made sure your Wednesday afternoons never felt better.