FILA X NBNW
Concept
Homegrown has been instrumental in various culture shaping projects & collaborations over the years, where the emphasis has always been to give a platform to creators & creative collectives. One such partnership we enabled is Fila India’s first local collaboration with Indian streetwear brand Nor Black Nor White, who have worked with the likes of Major Lazer and many global culture shapers in music, arts, identity and others.
strategy
This collaboration of a limited edition merchandise line, first ever indian sneaker collab & limited run zine was facilitated by Homegrown’s agency before our festival HGSTREET.
Execution